You may have heard me say that video is important on social media these days. Your Facebook page and Instagram profile will get more engagement and reach if you are consistently publishing quality social video posts.
Gym owners will ask me what they can do to improve their Facebook pages. When I tell them video, I can visibly see their anticipation and excitement dwindle. The problem isn’t that they (and you) don’t want to post videos. The problem is that you feel that it is too time consuming.
And an even bigger problem is that most people don’t want to be on camera.
No need to worry. You have an advantage in owning a gymnastics center. What you do day in and day out can produce quality video content that people following your social media pages want to see.
An even better aspect to this is that you don’t need to specifically record and edit a lot of video to accomplish this. Using the 5 tools listed below you can consistently create and post quality video content that will increase your reach and engagement on social media.
So let’s get to it.
Ripl is an easy-to-use app that quickly creates stunning video slideshows of your pictures. You simply select the style and music, add up to 8 pictures and the app does the rest.
Above is an example of a Ripl video I created for Bay State Gymnastics Academy.
This is a free app available on both Android and iOS. There is a paid option that is worth it in my opinion. The cost is $10/month and will let you add your gym’s logo to the video as well as takes out the “via Ripl” watermark embedded in the post text.
Animoto is a web app, meaning that you must use it from your laptop or desktop. But don’t let this scare you. If you can sit down for 5-10 minutes a week to create one of these you’ll be in good shape.
Similar to Ripl, Animoto can create slideshow videos, but it also allows you to add video. The app allows you to select an overall theme to your video and edit just about every part of the video from there.
This is a free app, however you’ll have to deal with the Animoto logo at the end of your videos. The free version also renders in standard definition. You can pay monthly for more options and better quality video or you can pay-per-video to download in HD.
If you are using a Mac at your gym then you have iMovie. This isn’t the quickest or easiest app to use, but the app can create stunning videos. I created the above video using iMovie.
Link together videos of your athletes, mix in photos, add your logo, pop in some royalty-free music and voila! It’s free and all it takes is some of your time to edit the video.
While iMovie is a little more technical than some of the others on this list, it is still an easy-to-use app compared to some other video editors such as Adobe Premiere.
Magisto is a wonderful little app with a lot going for it. It is somewhere in between Ripl and Animoto as far as ease-of-use and power.
This app is available for both Android and iOS. You’ll be able to import up to 10 pieces of footage which include a mix of photos and video. You’ll also be able to select the music.
While the app has a free version, you can upgrade for $5/month or $12/year to increase the amount of footage, add your logo, and download the video to your phone.
This cool little app is available on Android, but there are others out there that are similar that are available on iOS as well.
Have you seen those photos on Facebook or Instagram that have just one piece of their picture moving? These are called cinemagraphs and that is what this app creates.
Simply record a video without moving the camera. Import it into Flixel and touch the area you want to have move. The app does the rest. If you are looking for something to catch people’s eye, this app will do it.
This app will run you $199/year.
So that is my list of 5 video apps that are easy-to-use and will help you create awesome posts for social media. Are you using one that I didn’t list here? Let us know what it is in the comments below!